Instagram is one of the most powerful digital marketing tools, with over 1 billion monthly active users worldwide, and the second-most downloaded free app in the Apple app store after TikTok.
More than 200 million Instagram users visit at least one business profile every day, has more than 25 million business profiles and over 2 million monthly active advertisers.
There are several ways to improve your Instagram growth, here are the top 8 ways in which to do so!
Optimise your profile
Ensure that your profile is complete and visually appealing. This includes using a profile picture that represents your brand or yourself, creating a compelling bio that tells your story or the story of your brand, and using high-quality images and videos in your posts.
Use hashtags
Use relevant hashtags in your posts and stories. This will make your content discoverable to people who are interested in the same topics or themes. Remember, always research the hashtags you are using, and be careful of those banned hashtags! This will have a big impact on your account, it will hurt your organic reach and growth efforts.
Post consistently
Consistency is key when it comes to Instagram growth. You should aim to post at least once a day, at a time when your audience is most active. This can vary depending on your type of business.
Engage with your audience
Engage with your followers by responding to comments and direct messages. This will help build a relationship with your audience and create a sense of community.
Use Instagram Reels
Reels is a new feature on Instagram that allows you to create short-form videos. This feature has gained popularity and can help you reach a wider audience. If you find reels tricky, then contact us to find out more about the 121 training we do
Collaborate with other creators
Collaborating with other creators in your niche can help you gain exposure to their audience and vice versa.
Use Instagram ads
Instagram ads can help you reach a wider audience beyond your followers. You can target your ads to people based on their interests, behaviors, and demographics.
Monitor your analytics
Keep an eye on your Instagram analytics to see what content is performing well and what is not. This will help you make data-driven decisions to improve your Instagram growth.
The conclusion is, that having an account that is consistently active, using the correct hashtags, posting engaging reels, and checking what is working and what isn’t through your analytics, then your organic growth will develop over time, giving you the maximum exposure.