Your tone of voice in marketing is the way you communicate with your audience through your brand messaging. It is important because it helps to establish your brand identity and sets you apart from your competitors. Here are some steps you can take to find your own tone of voice in marketing:
Define your brand personality
Start by defining the personality traits that best represent your brand. Are you friendly, authoritative, or quirky? Understanding your brand personality will help you identify the tone of voice that best suits your brand.
Know your audience
Identify your target audience and what type of language and tone they respond to. Consider their demographics, values, interests, and preferences. This is where understanding your audience personas is so valuable. In the She’s Sassy Media – Social Media Bootcamp, we will educate you on how to create your personas for an effective marketing strategy!
Conduct a tone of voice audit
Look at the content you have already created and determine whether the tone of voice is consistent. If not, identify the inconsistencies and determine what changes need to be made to achieve consistency.
Create a brand voice chart
A brand voice chart is a document that outlines the characteristics of your brand voice, including adjectives that describe your brand, tone of voice, and examples of messaging. If you work in a team, this can be a really fun team meeting to gather the thoughts of those around you.
Test and refine
Once you have identified your tone of voice, test it with your audience to see how they respond. Use analytics and feedback to refine your tone of voice and make it even more effective. To understand more about analytics and how to read them, book in for a bespoke 121 training session with the She’s Sassy Media team.
Remember, finding your tone of voice in marketing is an ongoing process that requires continuous evaluation and refinement. By understanding your brand personality, knowing your audience, conducting a tone of voice audit, creating a brand voice chart, and testing and refining, you can develop a tone of voice that resonates with your audience and helps you achieve your marketing goals.