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7 Top tips to create engaging reels for your brand.

Reels are a popular feature on social media platforms like Instagram, and they offer a great opportunity for individuals and brands to create engaging content that captures the attention of their audience. Here are 7 top tips to create engaging reels for your brand.


Reels are meant to be short-form videos

So it’s important to keep them concise and to the point. Try to convey your message within 15-30 seconds.


1. Start your reel with a hook

Start your reel with an attention-grabbing intro that will hook your audience and make them want to keep watching. This could be a surprising statement, a question, or a catchy tune


2. Use music and sound effects in your reel

Music and sound effects can add an extra layer of engagement to your reels. Use popular songs or sounds that fit the mood of your content. Also, research what audio is trending.


3. Incorporate text in your reel

Adding text to your reels can help convey your message even if your audience is watching without sound. Use bold, easy-to-read fonts and keep your text short, sweet & consistent.


4. Be creative and unique

Don’t be afraid to try new things and think outside the box. Use different camera angles, play with lighting, and experiment with transitions to create a unique and memorable reel. Keep it fun!


5. Know your social audience

Keep in mind who your target audience is and what they might be interested in seeing. Create content that resonates with them and speaks to their interests. This goes for all digital marketing. If you want to really target your future customers, you need to develop your audience personas. We can help you with this! Part of the She’s Sassy Media – Social Media Bootcamp is developing your audience personas to know who you are talking to.


6. Have a clear marketing message

Make sure your reel has a clear message or purpose. Whether it’s to educate, entertain, or promote a product, your audience should know what your reel is about.


7. Always have a call to action

End your reel with a clear call-to-action, encouraging your audience to like, comment, or share your content. This can help increase engagement and reach a wider audience.


Social Media can be daunting at times, and it feels like the Social Media platforms are constantly changing. Join up to the She’s Sassy Media Training School, and we will make sure you are educated with all the up to date information.

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